Finland struggling to defend its market share in goods exports

Abstract

Growth in Finland’s goods exports has lagged behind world trade growth for a long time. The loss of market share in export markets is explained mainly by competition factors. These include cost competitiveness and the extent to which Finnish companies have been able to export products that stand out from the competition in competitive export markets. Maintaining market shares has been hampered by the focus of Finnish goods exports on the kinds of market areas and products where demand growth has remained relatively modest, especially in the years since the global financial crisis.